Summary
This report presents findings from a survey conducted in June 2023, analyzing insights from both event organizers and attendees regarding in-person B2B conferences. The survey revealed a significant preference for in-person events, with 52.1% of organizers reporting increased attendance over the past year. A notable 86.4% of organizers plan to maintain or increase the number of in-person events in 2024. The report outlines the critical role of in-person conferences in driving organizational success, with 76.6% of organizers deeming them essential for their overall success. Attendees also favored these conferences for networking opportunities and learning about new products. The report highlights challenges faced by organizers, particularly in budget management and venue selection, which were identified as major pain points. Additionally, the importance of event technology is emphasized, with a majority of organizers recognizing its contribution to successful events. The findings underscore the growing significance of in-person conferences in the current business landscape.
