Insights from the 2025 Black Book Survey

This report is a comprehensive analysis based on a survey conducted by Black Book Research regarding the effectiveness of digital tools in managing vaccine registration and public health during the 2025 measles outbreak. The study involved 310 healthcare providers and 58 public health officials across five states, focusing on the role of immunization technologies in addressing rising measles cases. The report outlines how various digital platforms, including immunization registries and EHR-integrated systems, contributed to identifying unvaccinated individuals and improving outreach efforts. Key findings indicate that 91% of providers using real-time immunization platforms reported faster outreach to under-vaccinated populations. The report also discusses the integration of AI and predictive modeling tools that enhanced vaccination appointment adherence and streamlined public health responses. Additionally, it highlights persistent challenges such as data fragmentation and staffing shortages that hindered effective implementation of these technologies. Overall, the report emphasizes the critical role of digital health solutions in strengthening community health defenses.