Digital Transformation at Special Olympics New York

This case study details the digital transformation journey of Special Olympics New York (SONY), the largest U.S. program of its kind, which serves approximately 67,000 athletes and 35,000 volunteers with a budget of $10 million annually. The organization recognized the need to upgrade its technology to enhance communication and operational efficiency. SONY partnered with Blackbaud to implement an all-in-one technology solution, addressing issues stemming from disparate data systems that hindered effective communication with stakeholders. The transition included adopting Blackbaud Raiser’s Edge NXT®, Blackbaud Financial Edge NXT®, and Blackbaud TeamRaiser® for improved fundraising and engagement. The case study outlines how SONY anticipates that these upgrades will lead to better individual giving and operational efficiency, ultimately allowing the organization to innovate continuously. SONY's leadership emphasizes the importance of ongoing investment in technology to avoid falling behind and to maintain a focus on enhancing stakeholder engagement.