Garnet Health Foundation Peer-to-Peer Fundraising Case Study

This case study details the Garnet Health Foundation's implementation of a peer-to-peer fundraising solution during the COVID-19 pandemic. Faced with the urgent need to support its hospital system, which became an early hotspot for COVID-19, the foundation established an Emergency Coronavirus Fund that raised nearly $150,000 in six weeks. The foundation utilized JustGiving, a cloud-based fundraising platform, to facilitate donations and manage donor engagement effectively. The case study outlines how the foundation directed supporters to the fund's online page through email and social media, enabling them to acknowledge both monetary and in-kind contributions. The narrative includes personal stories from donors, illustrating the community's response to the crisis. Additionally, the foundation created fundraising pages for families of healthcare workers who lost their lives to the virus, further emphasizing the role of community support during challenging times. Overall, the case study presents a comprehensive view of the foundation's fundraising efforts and community engagement strategies.