Longwood University Customer Snapshot on AI Tool

This case study presents Longwood University's experience with the AI tool Prospect Insights Pro, part of Blackbaud Raiser’s Edge NXT. The university, established in 1839 and located in Farmville, Virginia, has been a Blackbaud customer since 1987. The document outlines how the implementation of Prospect Insights Pro has led to significant time savings for staff by providing automated, prescriptive recommendations that enhance the efficiency of portfolio management. Leah Payne, the Director of Prospect Management & Research, details how the tool has streamlined the process of building and refining portfolios for new gift officers, allowing for better prioritization of prospects based on predictive modeling. The case study also highlights the tool's role in boosting gift officers' confidence during outreach efforts, particularly in relation to fundraising initiatives like the LevelUp scholarship challenge. Overall, the document illustrates the positive impact of AI on donor engagement and fundraising strategies at Longwood University.