Martlets Fundraising Software Implementation Case Study

This case study details the implementation of Blackbaud software by Martlets, a hospice organization in Brighton & Hove, to enhance their fundraising capabilities. The document outlines how the adoption of Blackbaud Raiser’s Edge NXT and Blackbaud Merchant Services has streamlined donation processing, reducing the time required for administrative tasks and allowing staff to focus on engaging with supporters. It describes the transition from a manual donation processing system to a more efficient batch processing method, which includes automatically generated thank-you messages for donors. The case study highlights the benefits of purpose-built donation forms that comply with UK regulations, enabling Martlets to capture donor information effectively, including memorial gifts. Additionally, it discusses the impact of targeted electronic campaigns on donation rates and the importance of data segmentation for improving fundraising outcomes. Overall, the implementation of this software has led to significant time savings and increased fundraising success for Martlets.