Mount Saint Mary’s University Fundraising Automation Case Study

This case study details how Mount Saint Mary’s University in Los Angeles utilizes Blackbaud Raiser’s Edge NXT and the Microsoft Power Platform to enhance their fundraising efforts and streamline workflow processes. The university, known for its commitment to community service and gender equity, faced challenges during the COVID-19 pandemic that necessitated innovative solutions for donor engagement. The integration of Raiser’s Edge NXT with the Microsoft Power Platform allowed for the automation of various communication workflows, including personalized outreach for birthdays and anniversaries, which improved engagement with constituents. The case study outlines the significant efficiencies gained, such as reducing the financial reconciliation process from a week to just a few hours. Additionally, it highlights the success of the “Mount Day of Giving” campaign, which surpassed its donor goal by 30 percent, resulting in over $70,000 raised. The document emphasizes the transformative impact of automation on the university's fundraising strategies and operational efficiency.