School Website Redesign Timing Guidelines

This tip sheet outlines key indicators for when a school should consider redesigning its website. It emphasizes the importance of staying updated with technology trends, suggesting a five-year rule for redesigns due to changing design trends and advancements in browser technology. The document details several specific scenarios that may necessitate a redesign, including poor search engine optimization (SEO) performance, challenges in user navigation, and the need for content optimization. It also highlights the significance of aligning website updates with rebranding efforts and ensuring that the website remains responsive across devices. Additionally, it addresses the impact of declining online inquiries and applications as potential signs of an outdated website. The tip sheet serves as a practical guide for schools to evaluate their website's effectiveness and relevance in a rapidly evolving digital landscape.