AdventHealth Vaccine Appointment Management Case Study

This case study details AdventHealth's experience in managing vaccine appointments during the COVID-19 pandemic using Blackthorn Events. AdventHealth, a large non-profit healthcare system, faced significant challenges with their pre-existing event management app, which was not Salesforce-native and required manual data entry, leading to inaccuracies. With the need to schedule over 160,000 vaccine appointments for employees and volunteers, they sought a more efficient solution. The selection of Blackthorn Events was influenced by positive feedback from Salesforce. The implementation was completed within a tight two-week timeline, allowing AdventHealth to begin scheduling appointments shortly after the FDA approved the vaccine. The new system streamlined the registration process, enabling attendees to receive personalized invitations and confirmations via email, which included QR codes for check-in. This automation improved data accuracy and allowed for effective contact tracing. The success of the initial vaccination round led to the expansion of the system to the public and further uses in educational and community events.