University of Colorado Boulder Event Management Case Study

This case study details the experience of the University of Colorado Boulder’s Leeds School of Business in adopting Blackthorn Events for their event management needs. The Leeds School sought a solution that would integrate seamlessly with their existing Salesforce system and provide the flexibility necessary to manage a variety of events. The previous system was inadequate, lacking the scalability and adaptability required for their growing demands. Blackthorn Events was chosen due to its native integration with Salesforce, which allowed for improved event setup, enhanced reporting capabilities, and efficient communication through Blackthorn Messenger. The case study outlines various use cases, including automated communications, attendance tracking, and the management of large-scale events like the Colorado Business Economic Outlook Forum. Since implementing Blackthorn Events, Leeds has seen a significant increase in event registrations and user engagement, demonstrating the positive impact of the new system on their operations and event management processes.