Total Economic Impact Study of Apple Mac at Work

This document is a Total Economic Impact study commissioned by Apple and conducted by Forrester Consulting. It examines the potential return on investment (ROI) for enterprises deploying Mac devices in their work environments. The study outlines how organizations adopting Mac devices may enhance employee productivity, reduce IT support burdens, and improve security outcomes, ultimately leading to a lower total cost of ownership. The analysis includes qualitative insights from interviews with technology leaders and quantitative data from a survey of IT decision-makers and end users. Key findings indicate significant benefits such as improved employee productivity, reduced support costs, and strengthened security posture. The study also highlights the financial advantages of standardizing on Mac, including avoided costs associated with PC software and hardware, lower energy consumption, and greater residual value recovery. Additionally, unquantified benefits such as improved employee experience and support for high-performance workloads are discussed, emphasizing the broader impact of Mac adoption in the workplace.