Asia Lifestyle Consumer Profile 2025 Report

This report is the fifth annual edition of the Asia Lifestyle Consumer Profile, focusing on tracking lifestyle consumption drivers and trends in dynamic consumer markets across Asia. The data presented was collected from 1,500 luxury consumers through online interviews conducted between February 13 and March 23, 2025. The report outlines consumer sentiment, revealing that while optimism remains relatively high, caution is emerging in certain markets due to economic and social uncertainties. Notably, confidence levels in Mainland China have dropped to their lowest since the report's inception in 2021. The report also discusses spending intentions, highlighting a rise in planned spending in regions like Southeast Asia and South Korea, although this may not correlate with stable growth. Additionally, the report emphasizes the evolving expectations of luxury consumers, who now prioritize quality, craftsmanship, and service over brand prestige. The findings suggest a recalibration in the luxury market, where consumers demand more substantial value from brands.