Eurovision Song Contest 2023 Media Center Case Study

This case study outlines the initiatives taken by the BBC and the European Broadcasting Union (EBU) to enhance the global reach of the Eurovision Song Contest 2023 through the establishment of an online media center. The document details the collaboration with BlueJeans by Verizon and Sparq to implement a virtual event management platform, BlueJeans Expo, which facilitated live streaming of events and media conferences. The study presents the results of these initiatives, including over 1,300 media representatives accessing the online center from more than 50 countries and significant viewership numbers, such as 500,000 views on TikTok for live meet-and-greets. It also highlights the increase in media exposure, with over 152,000 articles written about the event, marking a substantial rise from previous years. The case study emphasizes the importance of providing inclusive access for journalists and engaging a wider audience through innovative digital solutions.