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BlueStar US
Overview
BlueStar US is a company operating in the Computers and Technology sector, specifically within Information Technology and Services. The company has a workforce of approximately 501 employees and generates annual revenue of around 100 million USD. BlueStar US is involved in providing technology solutions that enhance operational efficiency and customer experience, particularly in the retail sector. This focus is evidenced by their involvement in a study on the Total Economic Impact of VoCoVo, a technology solutions provider that facilitates collaboration among retail teams. The study highlights the importance of integrating technology to improve customer experience and operational excellence in retail environments. The research, conducted by Forrester Consulting, emphasizes the need for retailers to strategically design their in-store experiences to compete with digital platforms, thereby underscoring BlueStar's commitment to supporting businesses in adapting to evolving consumer expectations and leveraging technology for better outcomes. The company's published materials suggest a focus on analytical insights and consulting to drive business benefits through technology adoption.