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Bluestone PIM
Overview
Bluestone PIM is a software company based in Norway, founded in 2016, specializing in product information management (PIM) solutions. With a workforce of 51 to 200 employees, the company focuses on addressing the complexities of data management in the evolving landscape of commerce. Their published whitepaper, titled "The Future of Commerce is Composable," serves as a guide for business executives and managers, discussing the emerging paradigm of composable commerce software. It highlights the limitations of traditional monolithic approaches and advocates for composable solutions that allow businesses to adapt to the rapid changes in sales and marketing channels, customer journeys, and behaviors. The document emphasizes the importance of composable PIM as a foundational element for multichannel and omnichannel marketing strategies. Additionally, it addresses the challenges organizations face in managing internal processes and compliance with regulatory changes, such as the Digital Product Passport, while navigating the vast array of software options available in the market.