This report presents findings from Forrester’s Q3 2024 Observability and AIOps Survey, focusing on IT leaders' perspectives regarding the proactive management of business systems. It outlines that 75% of IT decision-makers believe their organizations must utilize systems data more effectively to maintain and support core business operations. The report identifies key challenges IT leaders face with internal system data, including data gaps, processing speed, and the need for better analytics tools. Furthermore, it details how AIOps and observability tools are essential for addressing these challenges. Primary use cases for AIOps include AI/ML-supported analytics and autonomous problem identification, while observability emphasizes the importance of collecting relevant data and fostering shared views across business functions. The survey indicates a strong consensus among IT leaders on the necessity of AI and automation in analyzing and applying internal business data to enhance system performance, incident prevention, and productivity.