Bombora

Overview

Bombora is a B2B data platform based in the United States, established in 2014, that specializes in providing insights for sales and marketing alignment within the Business Services sector, particularly in Advertising & Marketing and Market Research. The company focuses on harnessing intent data to help organizations identify high-intent prospects, which is critical for optimizing sales strategies and enhancing engagement with in-market accounts. Bombora's data is derived from a unique Data Co-op, adhering to privacy-first and consent-driven protocols, ensuring accuracy and reliability. A case study highlighted the effectiveness of Bombora's services in the financial services sector, where organizations utilized its Company Surge® data to enhance traditional lead scoring models. This approach enabled sales teams to prioritize outreach based on real-time intent signals, leading to improved engagement with high-potential accounts and significant contributions to sales pipelines. Overall, Bombora's offerings aim to support sustained growth and success by providing actionable insights that drive more relevant and impactful sales and marketing efforts.

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