Summary
The State of Search Q2 2025 report offers a detailed examination of search behaviors and trends across the US and Europe from April 2024 to June 2025. It analyzes user interactions with traditional search engines, AI tools, and e-commerce sites, revealing a gradual shift in search activity driven by advancements in technology and changing user preferences. The report highlights key insights such as the dominance of Google in traditional search, with a stable market share of approximately 95%. It also documents the growth of AI tools, which have significantly increased their event share, particularly in Europe. The report outlines a notable rise in zero-click searches, especially in the US, which may indicate changing engagement patterns. By processing billions of anonymized digital events, the report provides businesses with privacy-secured data to inform their content strategies and decision-making processes. This quarterly report serves as a resource for understanding the evolving landscape of search interactions in a rapidly changing digital environment.
