Amul's Digital Transformation and Sales Data Management

This document is a case study detailing Amul's implementation of a Distribution Management System (DMS) to enhance visibility into secondary sales data and streamline operations. The primary challenge faced by Amul was the lack of accurate secondary sales information, which prompted the adoption of the DMS solution in 2014. The case study outlines how Amul integrated various IT initiatives, including Sales Force Automation (SFA) and the Amul Automatic Milk Collection System (AMCS), to improve operational efficiency and support its extensive distributor network. It highlights the significant improvements in sales processes, including real-time billing and automated inventory management, which have led to enhanced productivity among distributors and sales personnel. Furthermore, the document discusses the impact of these technological advancements on Amul's market expansion efforts and overall growth, showcasing the company's commitment to innovation and excellence in the dairy industry.