Leveraging AI in Marketing Survey Summary Report

This Survey Summary Report, titled Leveraging AI in Marketing, presents findings from a survey conducted by Ascend2 in partnership with various research partners. The report outlines the current use of artificial intelligence (AI) in marketing strategies among 400 marketing professionals surveyed in December 2023. It details how two-thirds of respondents are already utilizing AI, with a significant portion planning to adopt it in the future. The report also discusses the perceived success of AI in marketing, highlighting that 26% of marketers rate their AI efforts as very successful. Challenges to AI implementation, such as lack of expertise and ethical concerns, are identified. Additionally, the report lists key benefits of AI, including increased efficiency and improved targeting. Future investment trends indicate that 77% of marketers are likely to increase their AI investments in the next year. The report serves as a resource for marketers looking to enhance their strategies with AI insights.