Architecture Firm Website Performance Analysis Report

This report presents an analysis of 2,305 architecture firm websites, focusing on their effectiveness as business development tools. The study, conducted by Archmark and BQE Software, evaluates key performance indicators including search engine optimization (SEO), usability, content, technical execution, and marketing integration. The findings reveal that the average website score is only 49 out of 100, with over 85% of the sites scoring below 60, indicating significant underperformance in visibility and engagement. The report outlines common deficiencies such as poor SEO practices, inadequate content, and user experience issues that hinder firms from attracting potential clients. It emphasizes the importance of transforming websites from static portfolios into dynamic marketing assets that can generate leads. Recommendations are provided for architecture firms to improve their online presence, enhance client engagement, and ultimately drive business growth. The report aims to help firm leaders understand their website's current standing and offers actionable steps for improvement.