Bridge is a software company founded in 2015, based in the United States, operating within the corporate services and e-learning sectors. With a workforce of 51 to 200 employees and reported revenue of approximately $35 million, the company focuses on enhancing performance management processes. Bridge's recent research report, "The Future of Performance Management 2023," explores the evolution of performance management, emphasizing the importance of continuous feedback to strengthen manager-employee relationships. The report highlights a shift in the primary objectives of performance management, with a growing focus on improving overall company performance rather than solely on employee development. It also notes that organizations increasingly recognize the need for structured performance management programs, with leaders more likely to hold managers accountable for their coaching effectiveness and the engagement and retention of their teams. The report reflects current trends and challenges in performance management, providing insights into how businesses can adapt their strategies to better meet their performance objectives.