AI Search Growth and Organic Search Performance Analysis

This report analyzes the growth of AI search and its impact on organic search performance. It outlines the dynamics of AI search referral traffic, highlighting significant month-over-month gains and the contrasting performance of organic search in driving conversions. The report presents data indicating that while AI search is rapidly growing, it currently accounts for less than 1% of referral traffic, with organic search remaining the primary driver of conversions. It details the behavior of users engaging with AI search versus organic search, noting that AI search users tend to be in the research phase, whereas organic search users demonstrate clearer purchase intent. The report emphasizes the importance of maintaining robust SEO practices to enhance visibility across both traditional and AI search platforms. Additionally, it discusses strategies for marketers to influence content outside their websites, thereby shaping AI platforms' perceptions of their brands. The report concludes with insights on how to leverage these trends for better marketing outcomes.