Salesforce Ecosystem Partners Quadrant Report March 2024

This research report compares the strengths, challenges, and competitive differentiators of providers within the Salesforce ecosystem. It outlines the significant growth Salesforce has experienced since its founding in 1999, noting a recent slowdown in growth rates. The report details the increasing demand for Salesforce implementation and operational support services, driven by the need for qualified personnel and market consolidation. It describes the customer structure in the U.S., highlighting the varying requirements of large corporations, midsize companies, and smaller businesses. The report also discusses the preferred implementation methodologies, particularly the Hybrid Agile model, and the importance of the MuleSoft platform for integration. Furthermore, it presents Salesforce's verticalization strategy, emphasizing the development of industry-specific products and the challenges this poses for service providers. The report concludes with insights into current technological developments, including the integration of generative AI into Salesforce offerings and the role of service providers in leveraging these innovations.