Summary
This case study details the implementation of the BCBS Coupe PPO Plan at RRD, a company with over 30,000 employees in 26 countries. The document outlines the challenges faced during the transition from the Copay Value plan to the Coupe PPO Plan, emphasizing the importance of maintaining coverage without disruption. It describes how employees were automatically mapped to the new plan and the role of Emma EnrollPro in aiding employees with plan comparisons and personalized suggestions. The study highlights the positive impact on employee wellbeing, noting that employees reported greater confidence in their healthcare choices, leading to higher enrollment and improved engagement with the new plan. Additionally, it discusses the organizational impact, including cost control and alignment with RRD's long-term vision for employee-focused benefits. The case study concludes with statistics indicating a strong enrollment rate of 22% at launch, surpassing industry expectations, and positive feedback regarding the affordability of the new plan.
