Global Consumer Products Company Total Rewards Case Study

This case study details the collaboration between bswift Engagement Solutions and a global consumer products company to streamline total rewards communication following multiple acquisitions. The objective was to unify global pay and benefits under a consistent framework while addressing diverse regional needs and ensuring clarity for over 21,000 employees. The tailored communication strategy included stakeholder impact mapping to identify changes affecting employee groups, clear messaging that rebranded the initiative to evoke inclusivity, and training workshops for leaders and HR teams. The strategy aimed to provide simple, direct communication and opportunities for two-way dialogue to reduce anxiety among employees. Feedback from focus groups indicated a positive reception of the new total rewards approach, with employees feeling supported and engaged. The initiative successfully prepared stakeholders to advocate for changes and ensured clarity and transparency regarding the impacts on employees.