MaineHealth Voluntary Benefits Enrollment Case Study

This case study outlines MaineHealth's comprehensive strategy to enhance voluntary benefits enrollment. The strategy included carrier replacement, improved plan designs, expanded communications, and the integration of bswift’s Emma™ decision support tool. The implementation of this strategy resulted in significant increases in enrollment rates for various voluntary benefits over two years, including a 46% increase in Hospital Indemnity Coverage, a 31% increase in Accident Insurance Enrollment, and a 51% increase in Critical Illness Coverage. Additionally, employee satisfaction improved, evidenced by a 12% increase in voluntary life enrollment. The case study also highlights the challenges faced prior to the strategy's implementation, particularly low adoption rates of voluntary benefits and employees' difficulties in making informed choices. Emma decision support played a crucial role in improving enrollment rates, with users experiencing a 3x-5x higher enrollment rate compared to non-users. The findings illustrate the positive impact of a well-structured benefits strategy on employee engagement and administrative efficiency.