This case study outlines the development of a coaching culture at Splunk, a multinational corporation specializing in software for big data. Faced with rapid growth and a need for effective leadership among first-time managers, Splunk partnered with BTS to create a virtual leadership development program. The program, designed to empower new leaders, includes online learning modules that focus on critical management skills. Each module consists of a structured approach where participants practice skills with expert coaches, receive feedback, and apply their learning in real-world scenarios. The program emphasizes peer coaching and community building among participants, fostering a supportive network. The iterative nature of the training allows for continuous improvement based on participant feedback. The program's success is evidenced by high satisfaction rates among participants, who report significant personal and professional growth. This initiative demonstrates the effectiveness of a well-structured coaching program in enhancing leadership capabilities within a rapidly expanding organization.