Summary
This case study outlines the approach taken by a multinational financial services corporation to align its 40,000 leaders on key leadership principles and ethical imperatives. The organization initiated a 2.5-hour virtual classroom event for the first 15,000 leaders and recognized the necessity to accelerate the rollout to meet its timing objectives. By the target date, the organization successfully engaged the entire audience, fulfilling its regulatory requirements while executing a crucial aspect of its strategy. The case study details the partnership with BTS, which utilized a Virtual Digital Event platform to deliver a 90-minute interactive experience to groups of 1,000 to 2,000 leaders. The program included realistic case studies, ethical challenges, and crowd-sourcing exercises that encouraged participation and idea sharing. Senior executives facilitated the sessions, which achieved nearly 100% participation, highlighting the effectiveness of the interactive format in addressing leadership and ethical issues.
