Revenue Growth Management Program for Commercial Teams

This document is a guide detailing a revenue growth management (RGM) program developed in partnership with BTS for a global consumer packaged goods organization. The organization aims to enhance its marketing share and double revenue by 2030, identifying RGM as a critical practice for achieving these goals. The program is designed to provide a consistent understanding of RGM concepts across all commercial teams, with varying levels of maturity and fluency in RGM practices. The initiative includes self-paced learning modules, allowing leaders to complete approximately four hours of content at their convenience. The program consists of 101 and 201 modules, incorporating business simulations and real-life scenarios to deepen understanding. Leaders aim to achieve RGM certification by completing all modules and passing a post-program assessment. The outcomes of the RGM activities are expected to drive profitable growth, enhance pricing strategies, and improve market share through data-driven insights and capabilities.