Revenue Growth Management Program for Commercial Teams

This case study explores how a global consumer packaged goods organization partnered with BTS to develop a comprehensive Revenue Growth Management (RGM) program. Aimed at enhancing marketing share and doubling revenue by 2030, the initiative focused on building RGM capabilities across commercial teams through self-paced learning modules, business simulations, and certification. The outcomes include improved pricing strategies, optimized customer investments, and a unified approach to driving pro