Built In is a company operating within the Media & Internet sector, focusing on providing insights and resources related to talent acquisition and employer branding in the technology industry. Founded in 2011 and based in the United States, Built In has developed a range of documents that address critical challenges in recruiting and retaining tech talent. Their publications include analytical reports and guides that emphasize the importance of a tech-forward employer brand, particularly in a competitive hiring landscape where top candidates are quickly secured. The company highlights the difficulties faced by organizations in attracting skilled tech professionals, especially for larger companies, and underscores the necessity of building a compelling employer brand to enhance recruitment outcomes. Additionally, Built In offers guidance on cultivating a strong company culture and strategies for workforce retention, reflecting its commitment to supporting businesses in navigating the complexities of the modern talent market. The company's expertise is demonstrated through its analytical reports and practical guides aimed at improving hiring practices and employee engagement within the tech sector.