Marketplace Partner Webinar Preparation Guide

This guide is a preparation document for partners interested in co-hosting a webinar with Bullhorn. It outlines several key components necessary for effective webinar planning. The guide begins by prompting users to consider the topic of the webinar and the target audience, including job roles, regions, and segments. It encourages partners to assess their database to determine how many potential attendees fit the profile and to evaluate past attendance for similar topics. Additionally, the guide emphasizes the importance of defining success metrics and registration goals, along with the main call to action for the webinar. It also details the promotion strategy, including social media, emails, and sales enablement, while identifying the point of contact for these efforts. Content development responsibilities, including drafting the abstract and presentation, are also addressed. Lastly, the guide outlines a timeline for key milestones and follow-up responsibilities, ensuring a structured approach to the webinar process.