Summary
This document is a customer case study focusing on Icelandair and its collaboration with Bynder. It outlines the challenges faced by Icelandair in managing their digital assets using an outdated portal that was slow and inefficient. The airline struggled with finding specific assets and controlling the expiration dates of images, leading to potential misuse of assets. To address these issues, Icelandair sought a user-friendly solution that would allow privileged stakeholders to manage digital media effectively. Bynder's digital asset management module provided a centralized platform for storing, sharing, and managing assets. The case study details how Bynder's features, such as a Google-like search function and user rights management, improved the efficiency of asset management for Icelandair. Additionally, it highlights the benefits gained, including cost savings and enhanced collaboration with external agencies. The document concludes with a recommendation from Icelandair's Director of Marketing and Business Development, emphasizing the positive impact of Bynder's solution.
