Impact of AI on Digital Asset Management Solutions

This custom report examines the role of digital asset management (DAM) solutions in enhancing business outcomes for brands and retailers. It details how DAM solutions facilitate the creation, management, and distribution of digital content, which is essential for effective marketing and sales strategies. The report highlights findings from a survey conducted by Coresight Research, revealing that 71% of brands and retailers currently utilize DAM solutions, with 93% planning to maintain or increase their investments in this area. The report also discusses the untapped potential of artificial intelligence (AI) within DAM, noting that while 94% of users have AI features, many solutions lack comprehensive AI capabilities that drive significant business impact. Additionally, the report emphasizes the importance of integrating DAM solutions with other marketing tools to streamline workflows and improve content ROI. The global DAM market is projected to grow from $5.3 billion in 2024 to $7.4 billion by 2028, underscoring the increasing reliance on these solutions in the digital landscape.