Oatey Digital Asset Management Implementation

This document is a case study detailing the implementation of Bynder's digital asset management (DAM) platform at Oatey. The objective of the implementation was to address challenges faced by Oatey due to an outdated DAM solution, which resulted in inefficiencies and wasted resources. The case study outlines how Bynder's AI-powered platform provided a tailor-made file taxonomy and metadata tagging capabilities, allowing Oatey’s teams to find assets quickly and improve brand consistency. It describes the integration with Salsify, which ensured that product information was automatically synchronized, enhancing the accuracy and accessibility of assets. The results of the implementation are documented, showing a 70% increase in asset sharing with external partners and a 40% improvement in asset retrieval speed. Overall, the case study highlights significant time savings for Oatey’s teams, enabling them to focus on higher-value tasks and improve content ROI, ultimately driving business growth.