Lead Generation Campaign for Climate Change Solutions Firm

This document is a case study detailing a lead generation and appointment setting campaign conducted by Callbox for a climate change solutions provider. The client specializes in helping cities and businesses measure greenhouse gas emissions and secure funding for reduction efforts through advanced technology that combines geospatial and satellite imagery with AI data. The campaign aimed to establish a presence in the competitive US market after the client’s successful operations in Europe. Callbox implemented an Account-Based Marketing strategy, which included multi-channel lead management and sales enablement support. Over the course of eight months, the campaign resulted in 421 sales-qualified appointments, 116 marketing-qualified leads, and 158 requests for more information. The document outlines the client’s objectives, the challenges faced in entering a new market, and the specific strategies employed to meet their lead generation goals.