Summary
This report presents findings from the Capgemini Research Institute regarding evolving consumer behaviors as of 2026. It outlines how consumers are redefining value, emphasizing fairness and quality in their purchasing decisions. The report indicates that a significant number of consumers are opting for lower-cost alternatives and private labels while maintaining spending in critical categories, particularly those related to health. It also highlights the growing influence of AI in consumer decision-making, with many shoppers utilizing AI-driven tools for personalized shopping experiences. The report details the importance of transparency and emotional connection in building consumer trust and loyalty. It provides actionable recommendations for consumer products and retail organizations to enhance engagement and optimize operations through intelligent AI deployment. The findings are based on a global survey of 12,000 consumers across various countries, supplemented by executive interviews, making it a comprehensive resource for industry leaders navigating the changing landscape of consumer expectations.
