Workshop Checklist for Brand Differentiation

This document is a workshop checklist designed to assist teams in building on the concepts presented in the 'Differentiating your brand in the new now' workshop. It outlines several actions that teams can take to enhance their brand identity. The checklist begins with defining the brand by refreshing the value proposition statement and listing elements of the brand story. It encourages teams to differentiate their brand by revisiting previous worksheets and evaluating current profiles. The document also suggests demonstrating brand value by engaging with clients to understand their perceptions and ensuring that marketing materials are current. Additionally, it emphasizes the importance of digital presence by maintaining consistency across platforms and developing a social media strategy tailored to specific audience needs. The checklist concludes with considerations for how the brand is perceived through marketing materials and the office environment, ensuring that both physical and virtual spaces reflect the desired brand image.