COVID-19 Workplace Vaccination Campaign Messaging Strategy Checklist

This document is a checklist designed to guide organizations in developing a messaging strategy for a COVID-19 workplace vaccination campaign. It outlines the formation of a contact team, referred to as a 'SWAT team,' which includes representatives from various departments such as human resources, compliance, occupational health, marketing, and legal. The checklist emphasizes the importance of compiling a list of internal and external resources, including health benefits information and contact points for COVID-related inquiries. It also details the need for management and employee training on the COVID-19 vaccine, covering topics such as vaccine benefits, availability, and company support. Additionally, the document highlights the necessity of creating promotional materials and monitoring regulatory updates regarding the vaccine. It suggests establishing a communication mechanism to keep staff informed about important developments and ensuring legal counsel is involved in the rollout process.