Laird Superfood Amazon Marketplace Case Study

This case study details how Laird Superfood enhanced its presence on Amazon through the services provided by 180Commerce, now known as Cart.com. Founded by Laird Hamilton and Paul Hodge in 2015, Laird Superfood has grown into a prominent brand in the superfoods market. Despite its initial success on native retail sites, the company recognized the need to optimize its Amazon listings to fully leverage the platform's potential. The challenge involved addressing unauthorized resellers and ensuring brand protection while stabilizing prices. The solution involved a comprehensive approach that included inventory management, catalog optimization, and targeted advertising. The results were significant, with Laird Superfood achieving over 95% buy-box ownership within four months and a 100% seller rating on Amazon. Additionally, the company improved its inventory forecasting, resulting in a 99% in-stock rate. This case study illustrates the effectiveness of tailored marketplace strategies in driving brand growth.