Prana Pets Chooses Cart.com for Omnichannel Fulfillment

This case study documents the partnership between Prana Pets and Cart.com, focusing on the need for a new third-party logistics provider due to the unexpected closure of Prana Pets' previous 3PL. The study outlines how Prana Pets, a company specializing in natural pet supplements, sought an omnichannel fulfillment solution to manage their growing distribution needs effectively. The document details the criteria established by Prana Pets' CEO, Joel Morrow, for selecting a new fulfillment partner, emphasizing the importance of temperature-controlled environments and rapid onboarding. It describes the operational transition to Cart.com’s facilities, including the strategic advantages of their Midwest location in Ohio. Furthermore, the case study highlights the seamless integration of Cart.com’s technology with Prana Pets’ ecommerce platform, enhancing order fulfillment efficiency. The partnership is characterized by a commitment to flawless execution in wholesale distribution and the ongoing collaboration to support Prana Pets' expansion plans, showcasing Cart.com as a vital ally in their logistics strategy.