Navy Federal Credit Union Web Lift Case Study

This case study details the campaign conducted by Navy Federal Credit Union, which involved launching 10 Rideshare cars in Raleigh, North Carolina, for a duration of four weeks. The campaign coincided with the NHL Stadium Series Game on February 18, 2023, at Carter-Finley Stadium. Carvertise, in collaboration with StreetMetrics, tracked the performance of these Rideshare cars by monitoring visitation rates to the Navy Federal Credit Union website. The study found that individuals exposed to the Carvertise cars were significantly more likely to visit the 'Become a Member' web page, with a visitation rate of 1.77% for exposed individuals compared to 0.81% for the control group. Notably, Saturdays yielded the highest visitation rates, particularly on NHL game days, resulting in a 4.4 times increase over the control group. The campaign also exceeded expectations in terms of miles driven and impressions generated, contributing to enhanced brand awareness.