Summary
This guide outlines the emerging trends of artificial intelligence (AI) in event management for 2025. It discusses how AI is transforming the industry by enhancing decision-making, automating tasks, and improving attendee experiences. The document details the role of Agentic AI, which shifts event management from reactive to proactive approaches, allowing for autonomous planning and optimization. It highlights practical applications of AI, such as personalized attendee journeys, real-time event intelligence, and proactive issue resolution. The guide emphasizes the importance of leveraging AI-driven insights to tailor event strategies, optimize marketing efforts, and enhance engagement. It also notes that while many event professionals are not currently using AI, a significant percentage believe it will become essential in the near future. The document serves as a resource for event professionals looking to understand and implement AI technologies to improve their event management processes.
