Integration of Customer Data at Pets at Home

This case study details the collaboration between CGI and Pets at Home, focusing on the integration of customer information across various platforms and systems. The initial phase involved the development of the Pets Club App, which launched in 2016, providing users with access to information, vouchers, and exclusive offers. Following this, the 'Vets for Pets' initiative allowed customers to manage vet appointments and access clinical information. The document outlines how Pets at Home transitioned to a unified Salesforce Customer Relationship Management (CRM) platform, consolidating customer data to achieve a single customer view. Key benefits of this integration include improved customer service, increased responsiveness, and streamlined management of customer inquiries. The partnership has evolved to include ongoing support and development of Salesforce implementations, ensuring that Pets at Home can adapt to changing business needs while maintaining high customer satisfaction levels.