2024 Ecommerce Technology Spending Trends

This report presents findings from a Digital Commerce 360 technology survey regarding ecommerce technology spending among retailers for 2024. It outlines that a significant majority of retailers (62.8%) plan to increase their spending on ecommerce technology and services next year, while only 14.3% anticipate a decrease. The report details the priorities retailers have for their technology budgets, highlighting that improving customer experience and conversion rates are top concerns. Additionally, the report notes that while many retailers aim to attract new customers, fewer are focused on retaining existing ones. The survey also reveals that mobile shopping improvements are a lower priority compared to other technology investments. Furthermore, the report discusses the anticipated increases in spending, with most retailers expecting a modest rise of 5% or less. It concludes by examining the interest levels in newer technologies like artificial intelligence and machine learning, indicating a cautious yet growing interest among retailers.