Total Economic Impact of Rithum Managed Marketplaces

This document is a Total Economic Impact™ study conducted by Forrester Consulting, commissioned by Rithum, which evaluates the financial implications of adopting Rithum Managed Marketplaces. The study outlines the benefits, costs, and risks associated with the investment in Rithum's commerce solution for brands and suppliers. It highlights how brands can enhance their multichannel presence, streamline operations, and drive revenue growth by integrating their product listings and order management systems with major online marketplaces. The report presents a composite organization with a significant annual revenue that experienced substantial improvements in marketplace management efficiency, including a 191% return on investment and a net present value of $2.17 million over three years. Key findings include increased speed in scaling to new marketplaces, year-over-year growth in gross merchandise volume, and significant labor savings. The study provides a framework for organizations to assess the potential financial impact of Rithum Managed Marketplaces on their operations.