Rentals.Com Website Optimization Project Overview

This document is a case study detailing the optimization project for the Rentals.com website undertaken by Charter Global. The objective of the project was to migrate Rentals.com to a Single Page Application (SPA) within a five-month timeframe, enhancing the user experience through new designs, features, and SEO improvements. Key challenges included integrating modern search functions and implementing a RentPay feature for online payments. The project resulted in significant improvements, including a 40% increase in traffic year-over-year and a 33% reduction in bounce rates. User engagement time increased by 25%, with users viewing 46% more pages. The site was optimized with best practices, including the addition of meta tags and Google Tag Manager for analytics. The successful implementation of the RentPay feature allowed renters to pay their rent online, further enhancing the overall user experience. The case study outlines the methods employed and the benefits realized from the project.