Summary
This document is an Email Marketing Benchmark Report for the second quarter of 2021. It outlines the impact of Covid-19 on email marketing performance, analyzing year-over-year changes in key metrics such as unique open rates, unique click rates, and overall engagement. The report presents a detailed examination of email performance across various industries, including Finance & Insurance, Media, Restaurants, Retail, and Travel. It includes graphs illustrating the percent change in email volume sent, unique opens, and clicks, as well as comparative performance data from Q2 2020. The findings indicate a general decline in open and click rates, particularly among retail and financial brands, while some sectors, such as travel, showed signs of recovery. Additionally, the report discusses device usage trends, highlighting the percentage of opens and clicks occurring on mobile devices. Overall, the report provides a comprehensive analysis of email marketing trends and performance metrics for the specified quarter.
