Summary
This case study details how Epic Digital, a digital agency operating in Brazil and the United States, addressed significant challenges related to junk leads generated from their ad campaigns. These junk leads resulted in a decline in qualified lead generation, increased customer acquisition costs, and polluted CRM data. To combat these issues, Epic Digital implemented a comprehensive solution provided by CHEQ, which included audience blocking, bot detection, and fake lead detection. The integration of CHEQ's tools allowed Epic Digital to optimize their paid marketing efforts, improve onsite conversion rates, and enhance data analytics. Over the first nine months of utilizing CHEQ, Epic Digital successfully blocked 500,000 bad actors, achieved a 66% improvement in invalid click rates, prevented 2,500 fake form submissions, and realized a tenfold return on investment. This case study highlights the effectiveness of CHEQ's fraud prevention solutions in enhancing marketing campaign performance.
