Summary
This case study details the challenges faced by the Lionbridge paid marketing team in managing ad campaigns across multiple regions, including North America, Europe, and Asia. The team encountered significant inefficiencies due to bots and invalid traffic, which drained their advertising budget and required manual cleanup of fake form submissions in their CRM. To address these issues, Lionbridge engaged CHEQ, an AI-driven solution designed to block invalid traffic. The implementation of CHEQ allowed Lionbridge to protect their paid media and provided data that highlighted the extent of wasted budget. By applying CHEQ’s recognized invalid traffic audiences to their remarketing campaigns, Lionbridge effectively ensured that their advertising budget was not wasted on bots and fake users. The case study emphasizes the importance of utilizing strategic tools like CHEQ to enhance marketing efficiency and optimize resource allocation.
